When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Delta has recently been on a video and gif kick, posting strictly commercials, videos, and gifs about flight.
It’s ultimately about what type of content marketing promotes your business effectively. And there are a handful of different content marketing types to choose from when you want to make a splash in your campaigns.
Plan your content for every persona and stage of the buying cycle. [Free Content Mapping Template]
Content Marketing Types
Blogs
Videos
Infographics
Case Studies
eBooks
User-generateed content
Checklists
Memes
Testimonials/Reviews
Whitepapers
How-to Guides/Academies
Influencers/Paid Ad Content
1. Blogs
Having a blog on your website that corresponds with your product and its market attracts potential customers looking for the answer your business solves. Blog posts improve SEO and can be a low-cost way to boost organic traffic.
When writing blog posts, be sure to keep these things in mind:
Optimize your content for SEO
Use a pillar or cluster model to organize your blog topics
Keep your content focused and relevant to your product.
For example, Jeff Bullas has been named one of the top influential global marketing officers. Therefore, his website has blog posts about content marketing denver and global social media. For example, this post is about turning followers into customers.
2. Videos
Videos engage an audience quickly. According to HubSpot research, 54% of audiences want to see videos from brands they support, which is more than any other type of content.
Videos are also a versatile medium; you can create a variety of content in your industry that engages your market and leaves them wanting more. In this post, we walk you through how to use video marketing to your advantage.
For instance, design businesses can benefit from AR video marketing, which delivers a digital model of what you view using a smartphone. In 12 steps, including how to shoot with an iPhone, you can learn how to video market like a pro.
Microsoft uses their technology to empower everyone. Their recent commercials have shown just how inclusive their definition of "everyone" is, producing powerful messages about how technology can inspire many to achieve their goals.
3. Infographics
Infographics are so fun and can wake up a marketing strategy with eye-catching content. They’re bright, visually captivating ways to present stats or processes. Infographics are quick and low-cost music to a marketer’s ears.
This infographic about content marketing gives 10 ways an infographic can make a difference in landing leads. For example, if it doesn't gain that much traction on Twitter or Instagram, try uploading it to Facebook.
Data can be easier to recognize and understand when presented in mediums like this. Further, infographics can make your product more reputable if there’s hard data involved.
4. Case Studies
Case studies are effective for leads who want to learn more about your business from the customers themselves. With case studies, buyers see a customer’s journey from start to finish and see similar use cases in real life.